This project explores one of the five senses in a more abstract manner. Driven by a concept that was primarily nature-driven, the sense of touch was selected in relation to the way different animals interact with one another. From this, two main deliverables were requested: a three-spread zine layout including a front and back cover and a supplementary poster promoting a related event.

The typeface treatment leaned into sans-serif letterforms to elicit a contemporary feel. For the main "Strike!" title, a typeface with very nuanced serifs was selected, mimicking fangs similar to that of a snake. While typical National Geographic® editorial layouts implement serif body text, it was interesting to create a design that deviated from pure reference and explored a new style. In turn, the final product managed to still keep the integrities of the brand yet present itself in a refreshed way that could be seen as a modernized interpretation.

With the selected sense of touch being the focal point of the subject matter and treatment, designing the contents heavily relied on imagery to convey its message. While every spread relied on a grid system to establish the base foundation, certain elements were allowed to break out to express a more organic feeling to the design. Maintaining the National Geographic® identity was a necessary consideration that often altered stylistic choices. The infamous yellow shade appears all throughout the designs, constantly referencing the National Geographic® brand to the viewers.