The personal skincare market has far too long been oversaturated with brands that color inside the lines. From conventional packaging treatments to safe typefaces that cater towards minimalistic aesthetics, it felt necessary to create a design that looked to the future, for the future. The developed skincare line would not only challenge competitors on the market but create a space on shelves that would appeal to the newer Generation Alpha.

Development of the Stellar identity first began with an exploration of typefaces ranging from conventional to otherworldly. Given the brand's concise name, a typeface like Podium Soft with its large expanded strokes would heavily contrast competitors with logos that opt for a more sleek approach. To connect the logo to the star imagery, further manipulation was conducted to introduce a star shape in the counter of the letterform A.

Through retail audit and conductive interviewing, a final design for the Stellar skincare brand was achieved. With its pastel purple color treatment and star-infused elemental touches, the final package reflects a future in skincare that boasts experimentation and fun. While message clarity is a must when designing a consumable product, pairing this with mindful design is what propels a brand to yield both visibility and credibility.